Privacy Policy
Last updated: February 6, 2025
DootLabs ("we", "our" or "company") values the privacy of its users. This Privacy Policy describes how we collect, use, store and protect your personal information when you use our websites, applications and services.
1. Information We Collect
We may collect the following types of information:
Information you provide: name, email address, contact information, and any other information you voluntarily provide when filling out forms, signing up, or contacting us.
Information collected automatically: IP address, browser type, operating system, pages visited, time spent, click data and interactions with our website. We use cookies and similar technologies for this collection.
Third-party information: we may receive data from advertising platforms (such as Meta/Facebook) and analytics tools to better understand how our services are used.
2. How We Use Your Information
We use your information to:
- Provide, maintain and improve our services
- Send communications about our products and services (with your consent)
- Personalize your experience on our website
- Analyze website usage and optimize our content and campaigns
- Comply with legal and regulatory obligations
- Measure the effectiveness of our advertising campaigns via Meta Pixel and Umami Analytics
3. Cookies and Tracking Technologies
Our website uses:
- Umami Analytics: a privacy-focused analytics tool to understand visitor behavior. Umami does not use cookies and does not collect personally identifiable data.
- Meta Pixel (Facebook Pixel): technology from Meta Platforms, Inc. that allows us to measure ad effectiveness, optimize campaigns and create audiences for targeted advertising. Meta Pixel may collect data such as pages visited, actions taken and device information. For more information about how Meta processes your data, please see Meta's Data Policy.
- Essential cookies: necessary for basic website functionality, such as language preference.
4. Data Sharing
We do not sell your personal information. We may share your data with:
- Service providers: companies that help us operate the website and services (hosting, analytics, advertising)
- Advertising platforms: Meta Platforms, Inc. for targeted advertising purposes
- Legal obligations: when required by law, court order or legal process
- Protection of rights: when necessary to protect our rights, privacy, safety or property
5. Your Rights
In accordance with applicable data protection laws (including LGPD and GDPR where applicable), you have the right to:
- Access your personal data
- Correct incomplete, inaccurate or outdated data
- Request deletion of your personal data
- Revoke consent for data processing
- Request data portability
- Obtain information about with whom your data has been shared
To exercise these rights, please contact us at the email below.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting or reporting obligations.
7. Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure or destruction. However, no data transmission over the internet is 100% secure.
8. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with the revised update date. We recommend that you review this page regularly.
9. Contact
If you have questions about this Privacy Policy or about the processing of your personal data, please contact us:
DootLabs
Email: privacy@dootlabs.com